07/17/2026 to 07/19/2026
Get DirectionsSummer Jam (Volks Jam) brings Volkswagen lovers to Townsend for a weekend of classic cars, vendors, and Smoky Mountain fun. Explore incredible VW builds and enjoy a laid-back mountain event near the Great Smoky Mountains.
Summer Jam – Volkswagen Car Show in Townsend, TN
If you love classic cars, mountain scenery, and laid-back summer weekends, Summer Jam (also known as Volks Jam) is one event you won’t want to miss. Taking place in the peaceful Smoky Mountain town of Townsend, Tennessee, this multi-day gathering brings together Volkswagen enthusiasts from across the region for a weekend filled with incredible vehicles, community, and family-friendly fun.
Hosted in the heart of the “Peaceful Side of the Smokies,” Summer Jam showcases a wide range of air-cooled and water-cooled Volkswagen vehicles, along with other European favorites like Porsche and Audi. Attendees can stroll through rows of beautifully restored classics, custom builds, and rare finds while meeting owners who share the same passion for automotive craftsmanship and creativity.
The event isn’t just about cars. Visitors can also enjoy vendors, swap meet booths, bicycle displays, and activities for all ages. From hunting for rare parts to connecting with fellow enthusiasts, Summer Jam delivers a welcoming atmosphere where hobbyists and families alike can spend an entire weekend enjoying the Smoky Mountain summer.
Townsend’s scenic location makes it the perfect destination for a summer getaway. Nestled along the Little River and just minutes from Great Smoky Mountains National Park, visitors can pair the event with hiking, tubing, scenic drives, or exploring nearby mountain towns.
Make the weekend even better by staying with Bear Tracts Vacation Cabins, where comfort meets mountain adventure. After a day of admiring classic Volkswagens and exploring Townsend, unwind in your private cabin with mountain views, a relaxing hot tub, and plenty of space for friends and family.
Even better, when you stay with Bear Tracts you’ll receive up to $1072 in free attraction tickets every single day of your stay, giving you access to some of the Smoky Mountains’ most popular experiences. From thrilling rides and shows to unique museums and outdoor adventures, your vacation becomes more than just an event—it becomes a full Smoky Mountain experience.
Whether you’re a lifelong Volkswagen enthusiast or simply looking for a fun summer event in the Smoky Mountains, Summer Jam in Townsend is the perfect way to celebrate classic cars, community, and mountain living.